Italian Riviera Group Tour

Join us on this Italian Riviera group tour and admire Liguria‘s most famous landmarks! In just one week you’ll have the chance to explore the picturesque Cinque Terre coastal villages, the stunning marble quarries of Carrara, the beautiful Portofino and much more! Indulge in a cooking class and local wine tasting, immersed in unforgettable landscapes and traditional Italian culture. This all-inclusive group tour includes our comfortable bus and an Expert Tour Leader, part of our team, who will assist you throughout your entire stay; for any request she will be at your disposal as she will be staying with you at the same accommodation. In addition, the package includes a truly unique experience: an exclusive piano-voice concert, which is organized only for group tour members!

Duration: 8 Nights/9 days – May 9th 2026 to May 17th

Pricing:

  • €4.450,00 per person, based on accommodation in a double/twin room;
  • €5.600, 00 per person, based on accommodation in dus/single room (limited availability)

Tour Services

BEVERAGES

The meal price includes ¼ liter of wine, water, or a 33cl soft drink per person. Any additional beverages will be charged extra and paid directly to the restaurant

ACCOMMODATIONS

2 Night stay in a comfortable 4* hotel in Florence
6 Nights stay in a comfortable 4* hotel in Marina di Massa

INSURANCE

Tour operator insurance

MEALS

The menu will consist of either a 3-course meal or a tasting menu. Any special requests or additional items will be paid extra directly to the restaurant

LANGUAGES

Private English Speaking Driver & English Speaking Licensed Guides

DAY TOUR

Full day tours from 9 AM to 5 PM

TICKETS

Accademia Gallery in Florence, train tickets to visit Cinque Terre, ferry tickets for Portofino, ticket for Carrara Marble

TRANSFERS

Bus for day tours and transfers as per itinerary

Detailed Itinerary


This Italian Riviera group tour begins in Florence, where you will arrive on your own. Upon arrival, you will have time to relax and settle in before joining the group for a welcome dinner at your hotel. In this occasion, you will have the opportunity to meet fellow travelers and Great Italy Tour’s team who will greet you with a warm welcome, while enjoying a glass of wine and a taste of traditional Italian cuisine in the Renaissance City.

The evening will offer an introduction to the culinary delights of Italy while building anticipation for the upcoming transfer to Liguria, the region where this fantastic one week tour will take place!

After a delicious breakfast in Florence, you’ll enjoy a guided walking tour through the heart of the city. During this experience, you’ll also visit the Accademia Gallery, where you can admire its world-renowned masterpieces.

Following the tour, indulge in a delightful lunch before boarding your bus and heading toward Marina di Massa.
After savoring the local specialties, your journey continues until you reach Marina di Massa. There, you’ll check in to your hotel and unwind after the day, ending the evening with a delicious dinner at your four-star hotel in Liguria.

Start this first day in Liguria with a guided tour of Cinque Terre! Explore the picturesque villages, like Monterosso, Vernazza and Manarola: each one of them offers a unique panorama filled with colorful houses and a stunning coastal view.

Experience the charm of this UNESCO World Heritage site while strolling through the narrow streets. Collect some souvenirs and savor the local cuisine, before continuing the day exploring the rest of the area with your guide.

Once back in Marina di Massa, after this unique and magical tour, end your day with a tasty dinner in a traditional restaurant and prepare for the next day. Buonanotte!

On the fourth day of our Italian Riviera group tour you will be taken to Carrara, home to the world-renowned marble quarries! Explore this special location on board of a 4×4 vehicle and discover the fascinating landscape while learning everything about the art of marble extraction.

After this unique tour, enjoy a tasty light lunch and try the traditional Lardo di Colonnata and other local specialties! Afterward, your group will continue the day visiting the town, where it is possible to watch many marble sculptors at work in their marble workshops. Thanks to them, the marble tradition continues living!

Enjoy a delightful dinner in Marina di Massa, transfer back hotel and relax after this extraordinary day tour. Goodnight!

On this day, your morning starts with a guided walking tour of Pietrasanta, a captivating Tuscan town renowned for its thriving art scene, masterful marble workshops, and beautifully preserved historic center. Strolling through its charming streets, you’ll find contemporary sculptures displayed in open-air squares, artisan studios filled with creativity, and a vibrant atmosphere that blends tradition, culture, and modern artistic expression.

Once your guided tour is concluded, reach Villa Bertelli, an elegant cultural landmark located in the heart of Forte dei Marmi. Here, you’ll attend an exclusive concert with a pianist and a pop-lyric singer. The blend of classical and contemporary music, paired with the villa’s elegant setting, creates an enchanting atmosphere.

Once the concert is finished, get onboard the bus to reach an exclusive beach club in Forte dei Marmi, owned by the Bocelli family: Alpemare Beach Club, nestled between the Apuan Alps and the Tyrrhenian Sea. Here you will have some time to relax by the beach, enjoy local cuisine and taste fine wine. After spending the afternoon in ultimate relaxation, you will get back to your hotel thinking about all these special moments. Buonanotte!

Experience day six of this Italian Riviera group tour starting with a guided tour of Portovenere, a picturesque coastal town in Liguria, celebrated for its colorful cliffside houses, historic harbor, and breathtaking views of the Ligurian Sea.

Once the guided tour is concluded, enjoy a cooking class experience with the rest of the group! Immerse yourself in Italian culinary traditions with a hands-on cooking class. Learn to prepare traditional Ligurian dishes such as handmade pesto alla Genovese.

After the cooking class, you will enjoy the dishes you have prepared, and following lunch, you will return to your hotel in Marina di Massa for some relaxation before heading out for dinner in Forte dei Marmi. See you tomorrow!

On the final day in the Italian Riviera, the group will be taken first to the charming village of Santa Margherita, known for its little harbor and colorful houses!

The day continues to the glamorous Portofino, the jewel of the Italian Riviera, that you will reach with a ferry and a licensed private guide: enjoy here a nice lunch in the seaside and, after a stroll, admiring the luxury yachts! After lunch, return to Santa Margherita where your bus will be waiting to take you to your hotel in Marina di Massa. Enjoy your last night in the Italian Riviera, before returning to Florence and end this wonderful week.

Buongiorno! After the check out from your hotel in Marina di Massa, the transfer to Florence begins.

The first stop is Lucca, a charming and elegant town famous for its perfectly preserved Renaissance walls. Enjoy a walking guided tour through Lucca’s cobblestone streets, you’ll discover quaint piazzas, historic towers, and beautifully decorated churches. The town is also renowned for its vibrant artisan shops, cozy cafés, and a relaxed, timeless atmosphere that captures the essence of Tuscany.

Next, your journey continues to Pisa, a city whose iconic skyline is dominated by the Leaning Tower, part of the stunning Piazza dei Miracoli. Pisa is much more than its famous tower: the square also hosts the magnificent Cathedral, the Baptistery, and the Camposanto Monumentale, all remarkable examples of medieval architecture. A walking tour allows you to explore the city’s history, admire the intricate details of its monuments, and soak in the lively atmosphere of its streets.

After enjoying the highlights of Lucca and Pisa, you’ll continue your journey to Florence, the cradle of the Renaissance. Once there, you’ll check into your hotel and have time to relax. Enjoy the evening in the city and prepare for tomorrow’s departure.

After a nice breakfast in your hotel, check out and depart on your own. Arrivederci!

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